Customer Relationship Management

SALES FORCE AUTOMATION

Is your sales force optimized?  Are you maximizing the return of every customer interaction?  If not, we can help.  

We will help you maximize sales effectiveness by implementing the processes and systems to ensure you have the customer information you need when you need. Our sales force automation solutions will deliver operational efficiencies in the following areas:

  • Opportunity Management
  • Contact/Account Management
  • Revenue Forecasting
  • Sales Commissioning
  • Proposal Generation

SERVICE CENTER AUTOMATION

In today’s every demanding environment, customers expect the reliability and professionalism of an industry icon with the flexibility and response time of an emerging start-up. The quality of your company’s customer interactions is what will differentiate you from the pack.

Madison Technology Group can help you build stronger customer relationships and deliver consistent, world-class service while driving down the total cost of ownership through greater productivity and reduced costs. Our solutions improve customer satisfaction through all channels at every customer touchpoint. 

Maximize customer loyalty and profitability by capitalizing on every customer interaction.  Madison Technology Group will help you increase the quality of service provided to your customers while building a better repository of customer information. The net result is higher customer satisfaction and increased revenue through targeted up-selling, cross-selling, and  repeat customers. Our service center automation solutions will deliver operational efficiencies in the following areas:

  • Call Center
  • Help Desk / Trouble Ticketing
  • Field Service
  • Contract Management
  • Asset Management

MARKETING AUTOMATION  

The days of one-size-fits-all mass marketing are over. In the changing marketplace, your company needs a unified marketing strategy to get, keep, and grow consumer and business-customer relationships. You must identify and acquire the right customers, and then work to expand those relationships through real-time, predictive personalization of your products and services. You need an integrated marketing solution to make the most of your critical business information and accomplish those goals.

Take advantage of what you know about your customers to target your marketing efforts and produce results. Increase revenue, customer retention rates and grow lifetime value. Madison Technology Group can help you meet these goals by improving the following areas of your business:

  • Personalization
  • Marketing Analysis
  • Campaign Management

QUOTING AND ORDERING  

Provide assisted or unassisted business-to-business (B2B) and business-to-consumer (B2C) services for quote generation and on-line ordering.  Customize information about products, promotions, and prior orders to the unique needs of your customers.

Streamline sales execution and eliminate order errors by simplifying the selling of complex products and services across all of your company’s sales channels. Madison Technology Group can help lower costs by reducing time-to-quote and order entry bottlenecks.  Our quoting and ordering solutions will help you deliver operational efficiencies in the following areas:

  • Product Catalog
  • Configuration and Pricing
  • Web-Based Order Entry
  • Change-Orders (Supplements, Move, Add, Change)
  • Integration to Back-Office systems

OMNI CHANNEL MANAGEMENT

Are you maximizing the returns from all of your potential sales channels (direct sales, web, partners, resellers and your contact center)?  Are you effectively orchestrating the activities of your multi-channel organization?

Create a single source of customer information which facilitates selling to, marketing to, and servicing customers across multiple channels, including the Web, call centers, field, resellers, retail, and dealer networks.

  • Partner Channel Portals
  • Integrated Sales/Order Systems
  • Shared Customer/Order Information